ATTRACTION, NOT PROMOTION

Through many painful experiences, we think we have arrived
at what that policy ought to be. It is the opposite in many
ways of usual promotional practice. We found that we had to
rely upon the principle of attraction rather than promotion.
TWELVE STEPS AND TWELVE TRADITIONS, pp. 180-81

While I was drinking I reacted with anger, self-pity and
defiance against anyone who wanted to change me. All I wanted
then was to be accepted by another human simply as I was and,
curiously, that is what I found in A.A. I became the custodian
of this concept of attraction, which is the principle of our
Fellowship's public relations. It is by attraction that I can
best reach the alcoholic who still suffers. I thank God for
having given me the attraction of a well-planned and
established program of Steps and Traditions. Through humility
and the support of my fellow sober members, I have been able
to practice the A.A. way of life through attraction, not
promotion.