THE PERILS OF THE LIMELIGHT

In the beginning, the press could not understand our
refusal of all personal publicity. They were genuinely
baffled by our insistence upon anonymity. Then they got
the point. Here was something rare in the world -- a
society which said it wished to publicize its principles
and its work, but not its individual members. The press
was delighted with this attitude. Ever since, these
friends have reported A.A. with an enthusiasm which the
most ardent members would find hard to match.
TWELVE STEPS AND TWELVE TRADITIONS, p. 182

It is essential for my personal survival and that of the
Fellowship that I not use A.A. to put myself in the
limelight. Anonymity is a way for me to work on my humility.
Since pride is one of my most dangerous shortcomings, practicing
humility is one of the best ways to overcome it. The Fellowship of A.A.
gains worldwide recognition by its various methods of publicizing its
principles and its work, not by its individual members advertising
themselves. The attraction created by my changing attitudes and my
altruism contributes much more to the welfare of A.A. than
self-promotion.