The fact is that most alcoholics, for reasons yet obscure, have lost the power of choice in drink. Our so-called willpower becomes practically non-existent. We are unable, at certain times, to bring into our consciousness with sufficient force the memory of the suffering and humiliation of even a week or a month ago. We are without defense against the first drink. - A.A. Big Book, p. 24
Step 1 is the first step to freedom. I admit to myself that something is seriously wrong in my life. I have created messes in my life. Perhaps my whole life is a mess, or maybe just important parts are a mess. I admit this and quit trying to play games with myself anymore. I realize that my life has become unmanageable in many ways. It is not under my control anymore. I do things that I later regret doing and tell myself that I will not do them again. But I do. I keep on doing them, in spite of my regrets, my denials, my vows, my cover-ups and my facades. The addiction has become bigger than I am. The first step is to admit the truth of where I am, that I am really powerless over this addiction and that I need help.
The principle that we will find no enduring strength until we first admit complete defeat is the main taproot from which our whole Society has sprung and flowered. - Twelve Steps and Twelve Traditions, p. 22
Why all this insistence that every A.A. must hit bottom first? The answer is that few people will sincerely try to practice the A.A. program unless they have hit bottom. For practicing A.A.'s remaining eleven steps means the adoption of attitudes and actions that almost no alcoholic who is still drinking can dream of taking. Who wishes to be rigorously honest and tolerant? Who wants to confess his faults to another and make restitution for harm done? Who cares anything about a Higher Power, let alone meditation and prayer? Who wants to sacrifice time and energy in trying to carry the A.A.'s message to the next sufferer? No, the average alcoholic, self-centered in the extreme, doesn't care for this prospect - unless he has to do these things in order to stay alive himself.
Under the lash of alcoholism, we are driven to A.A. and there we discover the fatal nature of our situation. Then, and only then, do we become open-minded to conviction and as willing to listen as the dying can be. We stand ready to do anything that will lift the merciless obsession from us. - Twelve Steps and Twelve Traditions, p. 24
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"LOVE" devoid of self-gratification, is in essence, the will, to the greatest good...of another.